YAA
To be a trusted advocate for consumers at every stage of the vehicle purchase and ownership journey.
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YAA saves you time and money when it comes to your auto. With digital tools that level the playing field, on-call expert support, and an active community, you can buy and own your vehicle with confidence.
Odds are, the last time you bought a car you were excited … Until you got to the dealership. How is it that most people would rather go to the dentist than make the second largest purchase of their life?
What drives the discontent? Is it the lack of transparency? The “grind it out” nature of negotiating? The antiquated practices of car salespeople?
It’s likely a combination of all three, and that is why father-son duo, Ray and Zach Shefska set out to found YAA. With Ray’s 43 years of dealership experience, and Zach’s insatiable appetite to question the status quo, YAA was born to make buying, owning, and selling an auto more efficient and fair for everyone involved.