Our co-founding team, despite being old friends, bonded over video creation and consumption. One of the founders is a YouTube creator (https://youtube.com/lifeofluba) and is deeply familiar with the challenges of content monetization.
We are passionate video consumers and believe that ads are a terrible experience for both creators and viewers, while subscription misses out on aligning incentives of this marketplace.
We are building the next generation of the video viewing experience. A world where video creators can earn a living, and not be restricted by advertisers. A world where viewers only consume content they truly want/need without interruptions from advertisers. We are empowering more people to convert their talent into earning a living.