As research video producers, we've spent almost a decade traveling across the US and the world with researchers, from airport lounges to facilities and back again. Somewhere along the way, we became curious, “Why don’t more clients run groups online?”
The answers were always “It’s just not the same,” or “There are always tech issues.” But what if someone made a platform that didn’t look like the first operating system ever invented? What if it had high quality video and all the features you need? What if it simplified everyone’s workflow and allowed you to do things that you couldn’t do in person? We got to work doing what anyone who had spent over ten thousand hours in qualitative research would do… qualitative research. We questioned, we probed, we investigated and then we executed. The result is Mycroft, the best of breed video conferencing platform for market research.