The GCC was founded in Melbourne, Australia, in 2003. What started as frustration at our increasingly sedentary society soon developed into the realisation that we are only a generation away from not being able to field a globally competitive workforce. The GCC is a corporate health initiative developed to improve the health and performance of employees around the world, and is now a global movement that has reached 1.5 million employees and 4700 organisations across 185 countries.
Our scientifically developed, clinically proven 12-month initiative takes employees on a journey that dramatically and permanently improves their relationship with exercise and nutrition and instills in them a new sense of self-belief, personal responsibility and resilience. The groundswell of participation in GCC can be attributed not only to 13 years of evidence-based innovation, but also to the fact that, year-on-year, the GCC delivers an experience that truly excites and engages people into changing everyday behavior and improving their performance.
Today, the GCC’s epic journey – and growth – continues through offices across North America, South America, Europe and Asia.