Eat This Much
Eat This Much enables you to put your diet on autopilot. You tell us about your goals, budget, and schedule, and we generate a complete meal plan and grocery list to help you reach those goals.
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I started Eat This Much out of my bedroom back in 2011. I was trying to track my calories to reach some weight/fitness goals, but without a meal plan, it's easy to go off-track, and meal planning by hand is incredibly tedious and inflexible. ETM was born out of those frustrations, and has grown into a small 7-person company that helps our users improve their diet with minimal effort.
Long term, we want to do for eating what the GPS did for driving. Straightforward suggestions on what you can eat next to hit your goals, with automatic re-routing if you ever go off course.
From a business perspective, we're a lead generator for everything our users eat. As grocery delivery and online pickup becomes more popular, we're in a good position to refer most of our users' grocery purchases.